Search Engine Watch

Last feed update: Wednesday November 22nd, 2017 05:14:00 PM

How to get the best visibility for your PPC ads in the run-up to Black Friday

Wednesday November 22nd, 2017 01:00:44 PM Rebecca Sentance
In the run-up to Black Friday and the holiday shopping season, retailers are competing like crazy to attract the eyeballs of as many paying consumers as possible through paid search advertising. But how well is it paying off?

How a Customer Data Platform can improve AdWords performance

Tuesday November 21st, 2017 12:45:09 PM Sam Carter
The average cost of pay-per-click advertising is steadily increasing – with the average cost-per-click in 2016 being nearly double that of 2013. When you consider the fact that Google processes over 2.3 million searches per minute, this is hardly surprising. But what can marketers do to ensure that they attract customers on this increasingly competitive channel, while avoiding these burgeoning costs?

Smart shopping season checklists: Mobile and desktop, content and SEO

Monday November 20th, 2017 12:30:25 PM Jim Yu
Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year. Competition in the ... read more

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