Search Engine Watch

Last feed update: Friday September 22nd, 2017 12:23:45 PM

How to use demand generation channels to effectively expand your reach

Friday September 22nd, 2017 11:49:01 AM Sana Ansari
As Q4 approaches, it’s crucial that you plan to capitalize on all the traffic that comes with it. To continue to scale, you need to effectively get in front of audiences that aren’t yet interested – but could be! – in your service/product. That’s where demand generation comes in.

How does Bing’s voice search compare to Google’s?

Thursday September 21st, 2017 12:48:42 PM Clark Boyd
Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does voice search provide a platform for Microsoft to compete?

Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match)

Wednesday September 20th, 2017 03:54:05 PM Amanda DiSilvestro
Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don't know how to use each correctly, you could be wasting your PPC budget. So what are the differences between each type, and how should you use them?

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