Search Engine Watch

Last feed update: Saturday May 26th, 2018 09:30:29 AM

The 12 most important elements of a technical SEO audit

Friday May 25th, 2018 12:22:10 PM Marcela De Vivo
There are a number of technical SEO elements you can check during your next SEO audit. From XML Sitemaps to duplicate content, being proactive about optimization on-page and off is a must, writes Marcela De Vivo

From being too broad to being too lazy: three common PPC fails 

Thursday May 24th, 2018 09:45:47 AM Ashley Fletcher
Everybody thinks they have the PPC landscape nailed down, but there a lot of missteps and myths that derail PPC campaigns. Ashley Fletcher of Adthena describes some of the biggest fails that happen.

An introduction to innovation in consumer search optimization

Thursday May 24th, 2018 07:11:41 AM Markus Stripf
The digital retail space has seen a huge number of disruptive innovations over the years, from artificial intelligence (AI) offering tailored recommendations to smart chatbots transforming and streamlining customer service and the new additions of drone deliveries and augmented reality. Despite these leaps, most search technologies still used by modern retailers and brands are lagging behind. Markus Stripf explains

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